Brand pronunciation dictionary. Part 2.
Dictionaries are different, and the fashion dictionary is no exception.
In order to know how to pronounce the names of various brands correctly, and not feel embarrassed, a small “Fashion Dictionary” for your reference:
Ladybug
Coccinelle – in the French manner “Koksinel”, and in the Italian “Cochinelle”. Apart from the fact that this is a French brand, but the word is borrowed from Italian, so it’s more correct – “Cochinelle”!
Moschino
Moschino – «Moschino»!
Nike
Nike — «Nike»! Yes, yes, not Nike at all! N
Hermes
Hermes – “Ermes”, and nothing else. Not “Hermes”, not “Hermes”! According to the correct transcription of this French brand, it should sound like Erme, but this is an exception to the rule.
Balmain
Balmain – “Balman”! The name of the founder of the brand was Pierre Balmain.
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